Tuesday, 15 January 2013

Creativity and the Life-Work Balance

I think I may have set a pretty lofty goal for myself with the title of this post.  Let me be clear, I don't proclaim to be an expert on life-work balance, or even to be the most creative person in the world.  However, I like to think I'm getting better at the balancing act and my sketch pad (read:  the random papers floating around my studio, my desk at work, and in my bookbag) would indicate that my creativity is still flowing.

The last few months have been a bit of a whirl-wind experience.  We moved into our beautiful new home, and it really did feel like home right from the beginning, and shortly after welcomed my brother and sister-in-law to live with us.  While I'm looking forward to reclaiming a larger studio space in a few short weeks, I know our "roomates" will be missed--especially by the mischievious toddler who smiles and calls after them every time they cross his path.  The lightbulb moment occured in the middle of the night a few days ago that I need to get producing more in my studio so that we can save up for a trip to visit the Land Down Under--preferably before Ian hits school age--to visit his favourite Uncle Derk and favourite Auntie Ksashar (see what I did there, still room for favourite Auntie Teaghan). 

I digress, and seem to be a bit off-topic...

New opportunities are always on the horizon, and we've been looking at how to market our products in the most effective way.  Looking at local shops and other vendors' markets.  Then I came across a few posts on Marketing Creativity that really got the gears turning on how to approach the new year, and how to Build a Better Creative Business:  http://www.marketyourcreativity.com/2013/01/build-a-better-business-give-away/#comment-2967

I hope this can be helpful to anyone else looking for ways to improve on their business.


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